Make it Real
Leading authentic Indigenous product production
Make it Real is creating a new market standard: an Aboriginal-led business model for certified, culturally authentic tourism products that returns value directly to artists and communities.
The project supports participating WA Aboriginal art centres – including Martumili Artists, Nagula Jarndu Designs, Spinifex Hill Studio, Tjarlirli & Kaltukatjara Art and Waringarri Aboriginal Arts – to develop authentic products (i.e., souvenirs) that reflect the values and stories of their communities, while offering broader support to the state’s art centre sector.
Make it Real will ensure that all profits return to artists and art centres, and empower Aboriginal artists to enter the largely untapped tourism souvenir market.
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Make It Real is supported by the Western Australian Government through Lotterywest, Paul Ramsay Foundation, BHP, Tourism WA, Lord Mayor’s Charitable Foundation, Department of Primary Industries & Regional Development and Pilbara Development Commission.
AACHWA is a signatory member of the Indigenous Art Code.
