Revealed 2026 / Click here for more details

Our Mob Online

Image

Digital Capacity Building Project

Our Mob Online was launched in 2025 in response to growing demand from WA Aboriginal art centres for an improved digital and marketing presence to support their artists.

The project aims to build the digital capacity of art centres, providing practical support to help centres effectively engage in today’s online and eCommerce landscape.

Delivered over a minimum of two years, Our Mob Online will work closely with a selection of art centres to strengthen their online presence through hands-on support, practical workshops and tailored training across branding, eCommerce, storytelling and marketing.

By investing in digital foundations, Our Mob Online empowers art centres to:

  • Reach new audiences locally, nationally and internationally
  • Share cultural stories and practices 
  • Increase the consistency and sustainability of online sales

Our Mob Online supports the long-term resilience and visibility of WA Aboriginal art centres, helping artists and communities connect with buyers, tell their stories, and strengthen their businesses through practical digital skills. 

Corina Jadai, Bibianna Tumbler, Anna Spencer, Veronica Yanawana, Isobel Bullen, Jaymee-Lee Chaquebor and Kiarah Mandijalu-Jadai, Our Mob Online art centre visit to Bidyadanga Artists, Bidyadanga, 2025, photo: AACHWA
Tobie George presenting to Yinjaa-Bari Art’s Justina Willis, Laura Povey, Dawn Sandy, Allery Sandy, Rachael Sandover, Michelle Adams, Renee (Cherine) Wally and Rodney Adams, Our Mob Online brand discovery visit, Leramugadu (Roebourne), 2025, photo: AACHWA
Allery Sandy (Yinjaa-Barni Art), Our Mob Online brand discovery workshop, Leramugadu (Roebourne), 2025, photo: AACHWA
Tobie George presenting to Yamaji Art’s Marina Baker, Jennifer Green, Tamati Smith, Pelda Aktas and Roni Kerley, Our Mob Online brand discovery workshop, Yamaji (Geraldton), 2025, photo: AACHWA
Chad Creighton, Edward Badal, Bibianna Tumbler, Colleen Everett, Tamara Hunter, Veronica Yanawana, Corina Jadai, Rachael Karotkin and Jessica Jadai, Our Mob Online art centre visit to Bidyadanga Artists, Bidyadanga, 2025, photo: AACHWA

 

Want to know more or have a question?

Rachael Karotkin

Project Coordinator (eCommerce)

or (08) 9200 6248
×

AACHWA respectfully acknowledges the Whadjuk People of the Noongar Nation as the Traditional Owners and Custodians of the land on which AACHWA’s office is located. AACHWA extends its Acknowledgement to Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of this country and its waters. We wish to pay respect to the Elders past and present and extend this to all Aboriginal and Torres Strait Islander people. Art and storytelling have been practised by Aboriginal and Torres Strait Islander people on these lands for tens of thousands of years, and we at AACHWA are privileged to be able to promote, empower and connect Aboriginal artists and art centres across the region. This always was, and always will be Aboriginal land.

This website may contain images, voices, film, artwork and stories of those who have passed away.